Wachau Advent 2019

Wachau Advent – a brand for advertising the entire region © Stift Göttweig/Markus Digruber
Wachau Advent – a brand for advertising the entire region © Stift Göttweig/Markus Digruber

The Wachau Advent has developed into a discrete tourist offering in the region in recent years. Starting in November, numerous cultural initiatives are offered as a way of stimulating the low season. To boost this development, additional measures will be taken.

Over the winter months, many tourist establishments are closed due to low demand. The Wachau Advent project is primarily intended to draw visitors to the Wachau in the months of November and December. 

The original concept of the Wachau Advent with light installations will be modified. The goal is to present existing offerings in a folder and to jointly advertise the many events. In cooperation with a media company, a contribution on the topic "Winter in the Wachau" will be produced for the programme "Aufgetischt". Digital media will also be produced to achieve the greatest possible coverage.

Discussed in the project selection committee: 17.06.2019
Project promoter: Donau Niederösterreich Tourismus GmbH
Funding level: 70%
Project duration: 01.07.2019 - 31.12.2019
Supported by the federal province and the European Union (LEADER).