Weiterentwicklung der Best of Wachau Qualitätsoffensive © Rita Newman

Establishing Best of Wachau through sustainable quality assurance, digitalisation and marketing measures

The quality campaign “Best of Wachau” comprises 53 businesses that act as a regional figurehead for marketing the destination. Within the scope of this project, the high standard of the businesses should be maintained or improved, especially in the area of online marketing. Further measures are intended to provide support with the search for employees and to boost customer loyalty.
read more »
Gelände der Privatklinik Hollenburg © Privatklinik Hollenburg GmbH

Concept creation: Tourism master plan for the Hollenburg Private Clinic gardens

SANLAS Holding is looking to integrate the private gardens of Hollenburg Private Clinic into the regional tourism offering. In cooperation with the local tourism agency, Donau Niederösterreich Tourismus GmbH, a master plan is to be created that defines how the gardens and the publicly accessible infrastructure of the clinic can be used.
read more »
Wachauer Advent © Stadt Melk/Franz Gleiß

Extension of season by Wachau Advent - Implementation 2018

Tourism in the Wachau has developed extremely well in recent years, especially in summer. The numbers of arrivals and overnight visitors are positive and rising. However, summer isn’t the only season to be experiencing an upward trend – off-peak times for tourists in the spring and late autumn are also increasingly in demand. A range of initiatives has been developed, especially during the cooler months, to attract visitors from Austria and abroad.
read more »
Wie viele Touristen verträgt die Altstadt? © Branko Rijavec

Counting visitors and gauging public opinion in the town of Dürnstein

The historic town of Dürnstein, with its many iconic buildings of historic importance, such as the blue tower of the abbey church or the castle ruins, has been a hotspot of activity in the Wachau tourism region from day one. The limited space available, the lack of coordination between the visiting times of different tour operators and the many options available for coming to visit the town all result in very high visitor numbers. This is creating an ever stronger sense of exploitation amongst the town’s few permanent residents (according to a recent count, only 93 people live within the town walls) and of being a stranger in one’s own home.
read more »
Kunstmeile Krems © Kunstmeile Krems BetriebsGmbH/APA-Fotoservice, Ian Ehm

MICE-Positioning Krems and its surrounding area

A tourism development strategy for the year 2030 was developed for the city of Krems in 2015 and 2016. It defines five core competencies, one of which is economic and educational tourism. Within the scope of this project, targeted measures and sales-orientated concepts should be developed to achieve a clear positioning in the MICE segment (Meetings/Incentives/Conventions/Exhibitions).
read more »

Dunkelsteinerwald-Runde hiking map update

In terms of tourism, the Dunkelsteinerwald is overshadowed by the Wachau. However, in recent years, it has been possible to position the Dunkelsteinerwald as a hiking destination with the hiking trail network of the Dunkelsteinerwald-Runde.
read more »
Wanderwege werden bei Touristen immer beliebter © Donau NÖ/Gerald Lechner

Kremstal Long-Distance Hiking Trail

The positive growth in hiking tourism should be combined with a bigger selection of routes to offer hikers greater choice. The planned project is intended to combine the municipalities of the extended Kremstal area into a new and uniform hiking network and connect them to the well-frequented “Wachau World Heritage Trail”.
read more »
Das Tor zur Wachau - Welterbezentrum Krems-Stein © Welterbegemeinden Wachau/Anna Lun

Overhaul of the Wachau World Heritage Centre

The World Heritage Centre at the boat station in Stein, in the municipality of Krems, was opened in September 2011. Ever since then, it has proven to be extraordinarily stable in terms of its design and substance. However, seven years later, some of the information is no longer up to date and a few things have happened in the region in recent years that are not represented on the information panels in the World Heritage Centre.
read more »
Best of Wachau steht für Qualität und soll künftig auch internationale Gäste locken.

Further development and internationalisation of the Best of Wachau Goldclub

In the past five years, Best of Wachau has established itself as a brand that stands for high standards in gastronomy and accommodation, thanks to ongoing qualification measures. The Goldclub was created as a tourist marketing format that aims at encouraging visitors to stay in the Wachau for longer. The next step is to perform an evaluation and then to optimise and establish this tourist offering on the international market on the basis of the results.
read more »
Ein Infopoint des Wachauer Leitsystems © Anna Lun

Overhaul of the Tourist Information Board System in the Wachau

A guidance system is only as good as the information it contains. For this reason, an update of the Wachau guidance system is essential. During the overhaul, information on establishments and business data as well as on sights and public transport will be brought up to date.
read more »