Kunstmeile Krems © Kunstmeile Krems BetriebsGmbH/APA-Fotoservice, Ian Ehm

MICE-Positioning Krems and its surrounding area

A tourism development strategy for the year 2030 was developed for the city of Krems in 2015 and 2016. It defines five core competencies, one of which is economic and educational tourism. Within the scope of this project, targeted measures and sales-orientated concepts should be developed to achieve a clear positioning in the MICE segment (Meetings/Incentives/Conventions/Exhibitions).
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Dunkelsteinerwald-Runde hiking map update

In terms of tourism, the Dunkelsteinerwald is overshadowed by the Wachau. However, in recent years, it has been possible to position the Dunkelsteinerwald as a hiking destination with the hiking trail network of the Dunkelsteinerwald-Runde.
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Wanderwege werden bei Touristen immer beliebter © Donau NÖ/Gerald Lechner

Kremstal Long-Distance Hiking Trail

The positive growth in hiking tourism should be combined with a bigger selection of routes to offer hikers greater choice. The planned project is intended to combine the municipalities of the extended Kremstal area into a new and uniform hiking network and connect them to the well-frequented “Wachau World Heritage Trail”.
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Das Tor zur Wachau - Welterbezentrum Krems-Stein © Welterbegemeinden Wachau/Anna Lun

Overhaul of the Wachau World Heritage Centre

The World Heritage Centre at the boat station in Stein, in the municipality of Krems, was opened in September 2011. Ever since then, it has proven to be extraordinarily stable in terms of its design and substance. However, seven years later, some of the information is no longer up to date and a few things have happened in the region in recent years that are not represented on the information panels in the World Heritage Centre.
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Best of Wachau steht für Qualität und soll künftig auch internationale Gäste locken.

Further development and internationalisation of the Best of Wachau Goldclub

In the past five years, Best of Wachau has established itself as a brand that stands for high standards in gastronomy and accommodation, thanks to ongoing qualification measures. The Goldclub was created as a tourist marketing format that aims at encouraging visitors to stay in the Wachau for longer. The next step is to perform an evaluation and then to optimise and establish this tourist offering on the international market on the basis of the results.
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Volunteers pflegen die Felsenböschung im Meditationsgarten der Kartause Aggsbach © Welterbegemeinden Wachau/Elisa Besenbäck

World Heritage Volunteers Wachau-Middle Rhine

Since 2004, an intensive exchange has been taking place between the two World Heritage cultural landscapes of the Wachau in Austria and the Upper Middle Rhine Valley in Germany. The cooperation should now be further intensified by a joint volunteer camp with a focus on caring for the cultural landscape.
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Ein Infopoint des Wachauer Leitsystems © Anna Lun

Overhaul of the Tourist Information Board System in the Wachau

A guidance system is only as good as the information it contains. For this reason, an update of the Wachau guidance system is essential. During the overhaul, information on establishments and business data as well as on sights and public transport will be brought up to date.
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Pilot run of the Wachau Advent

UNESCO’s Wachau World Heritage Site clocks up about 490,000 overnight stays every year in the summer season. However, not only are the many offers in summer gaining in importance but so is the growth in activity in the off-peak tourist seasons. This is having an initial positive effect towards extending the season in the Wachau, which already runs beyond the end of October. Some establishments continue to be open at this time or have developed entirely into year-round enterprises. The pilot run of the “Wachau Advent” is intended to create a stimulus for staying longer in the region in addition to the existing attractions.
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Der Raimondosteig ist 1,5 Kilometer lang und führt rund um die Burgruine Hohenegg.

Raimondosteig - History of the Castle

Status: withdrawn The Castle Association is equipping the Raimondosteig, a loop hiking trail around the Hohenegg castle ruins, with information boards about the castle’s history and also inviting the residents of Hafnerbach to submit their ideas for coming up with and elaborating topics. Franz Pötscher from the office for museum concepts and consulting is supporting the process because the outcomes should also flow into the new local history museum.
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Weiterbildungsangebot für Privatzimmervermieter © Donau NÖ/Steve Haider

Demography Qualification Initiative: Wachau and Nibelungengau Visitors` Ring

Over the coming three years, the Danube Lower Austrian Visitors` Ring will be organising a comprehensive package of qualification measures with training courses, workshops and excursions in a LEADER cooperation project for establishments in the Wachau and Nibelungengau. The landlords should be provided with business training and prepared for future challenges. The changing needs of guests as a result of demographic changes should be identified and the offer adjusted to Holiday on the Farm establishments, vineyards and private room landlords.
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