Weiterentwicklung der Best of Wachau Qualitätsoffensive © Rita Newman

Establishing Best of Wachau through sustainable quality assurance, digitalisation and marketing measures

The quality campaign “Best of Wachau” comprises 53 businesses that act as a regional figurehead for marketing the destination. Within the scope of this project, the high standard of the businesses should be maintained or improved, especially in the area of online marketing. Further measures are intended to provide support with the search for employees and to boost customer loyalty.
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Die Vielfalt an Pflanzen und Tieren soll erhalten werden © Dieter Manhart

Our meadows, our asset: Protecting meadows through regional development in the Jauerling-Wachau Nature Park

The Nature Park owes its great diversity of plants and animals to its mosaic-like cultural landscape and the extensively used meadows. Global changes are forcing many agricultural businesses to specialise or shut up shop. A consequence of this are meadows that are no longer managed and increasingly turning into woodland. To counteract this trend and preserve diversity in the Jauerling-Wachau Nature Park, a nature park brand is under development. This label stands for management compatible with nature and gives the businesses’ products added ecological value.
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Die Erlebnisschau 2019 wird um Loosdorf, Markersdorf-Haindorf und St. Margarethen/Sierning erweitert.

Dunkelsteiner Erlebnisschau 2019 - Plus

An den Erfolg der beiden letzten Erlebnisschauen wird angeknüpft und im Frühjahr 2019 erneut die Dunkelsteiner Erlebnisschau veranstaltet. Diesemal findet die Veranstaltung in Haunoldstein statt. Aufgrund der regionalen Verflechtungen werden auch Betriebe aus den Gemeinden Loosdorf, Markersdorf-Haindorf und St. Margarethen/Sierning eingeladen, sich zu präsentieren. Ein vielfältiges Rahmenprogramm bietet eine zusätzliche Attraktion und rundet die Veranstaltung ab.
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Wie viele Touristen verträgt die Altstadt? © Branko Rijavec

Counting visitors and gauging public opinion in the town of Dürnstein

The historic town of Dürnstein, with its many iconic buildings of historic importance, such as the blue tower of the abbey church or the castle ruins, has been a hotspot of activity in the Wachau tourism region from day one. The limited space available, the lack of coordination between the visiting times of different tour operators and the many options available for coming to visit the town all result in very high visitor numbers. This is creating an ever stronger sense of exploitation amongst the town’s few permanent residents (according to a recent count, only 93 people live within the town walls) and of being a stranger in one’s own home.
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Weiterbildungsangebot für Privatzimmervermieter © Donau NÖ/Steve Haider

Demography Qualification Initiative: Wachau and Nibelungengau Visitors` Ring

Over the coming three years, the Danube Lower Austrian Visitors` Ring will be organising a comprehensive package of qualification measures with training courses, workshops and excursions in a LEADER cooperation project for establishments in the Wachau and Nibelungengau. The landlords should be provided with business training and prepared for future challenges. The changing needs of guests as a result of demographic changes should be identified and the offer adjusted to Holiday on the Farm establishments, vineyards and private room landlords.
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Advent in der Wachau © Stadt Melk/Franz Gleiß

Detail and implementation planning for the Wachau Advent

In recent years, a number of initiatives have established themselves in the region in late autumn and winter which have had a very positive impact on the development of tourism and thus on extending the season. Apart from the long-distance hiking trail “World Heritage Trail Wachau”, which can be easily hiked even in the colder months thanks to the mild climate, numerous cultural initiatives, such as “ELIT” (European literature days), “Wachau in Echtzeit” (Wachau in Real Time - curated by Ursula Strauss) as well as many Advent markets and culinary events have become established. The implementation of the mobility concept (bus connections) means that all municipalities in the region can now also be easily reached without a car.
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Saisoneröffnung in Maria Langegg 2017 © Christian Reisinger

Development of a cultural tourism strategy for the south bank of the Wachau

The municipalities of Mautern, Bergern, Furth, Rossatz-Arnsdorf and Schönbühel-Aggsbach will be intensifying their collaboration over the coming years and focusing on the common positioning of the south bank. Under the direction of Martin Vogg, who was previously responsible for the project Wachau 2010 plus, existing offers should be combined with new ones and wrapped up into bookable packages, starting with the two locations of Maria Langegg and the Aggsbach Charterhouse.
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Tourism Development Strategy Krems 2030

A lot of restructuring has taken place in the municipality of Krems and at its affiliated establishments, associations and contractors in recent years. These processes have given rise to the company Krems Tourismus GmbH, whose sole shareholder is the town of Krems.
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Qualitätssicherung Best of Wachau

Seit März 2012 fungieren 52 „Best of Wachau“-Betriebe als starke und repräsentative Partner auf höchstem Niveau und ermöglichen als Aushängeschilder der Region eine qualitativ hochwertige Bewerbung der Wachau. Bis dato wurden zahlreiche gemeinsame Aktivitäten und Maßnahmen entwickelt und umgesetzt. Ein Hauptaugenmerk lag und liegt auf einer konsequenten Weiterbildung der Betriebe in Form von hochwertigen Qualifizierungsmaßnahmen.
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Development and positioning of the Best of Wachau Customer Club

The regional quality campaign "Best of Wachau" was officially launched in March 2012. In the following years, the initiative succeeded in attaining a high degree of acceptance amongst partner establishments as well as a high level of international recognition.
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