The bundled audio guide offer can in future be used on a personal smartphone – either via an app or directly via the browser. In this way, the free offer can be used everywhere and without restriction. In addition to the existing audio guides, which will be integrated into the platform, municipalities and cultural institutions have already expressed an interest in further audio guides. The planned system can be expanded as required, meaning that new audio guides can also be added in the future.
From the perspective of Donau Niederösterreich Tourismus GmbH in consultation with the LEADER association Wachau-Dunkelsteinerwald, the treatment of sights and tourist attractions by means of audio guides is a good idea for three reasons:
- Destinations that are located away from classic tourist flows will become more attractive.
- Visitors can be better guided at destinations that are currently operating at the limits of their capacity, in order to reduce negative impacts.
- Institutions with a lack of staff can offer a permanent programme of guided tours.
By presenting all of the audio guide offers on a common platform, they can be mutually advertised and found more easily. Tourists will be motived to spend more time in the region and engage more intensively with the topics of the audio guides.
Discussed in the project selection committee: 15.10.2019
Project promoter: Donau Niederösterreich Tourismus GmbH
Funding level: 70 %
Project duration: 17.11.2019-15.11.2020
Supported by the federal province and the European Union (LEADER).